We recycle more when shown what the product will become.
Why controlling peoples' sense of freedom can trigger an angry motivation to regain it.
Our desire to give back wanes rapidly with time.
The 25 Percent Rule
Social norms can be changed by only a quarter of the group.
Nudges can still work on us, even when told we're being nudged.
Category Size Bias
We're more influenced by options that are put into a relatively-large group.
Lucky Loyalty Effect
Random rewards feel more likely, the more we spend.
We prefer a thank-you over a small monetary reward.
Goal Gradient Effect
Our efforts increase as we move closer to a goal.
When looking to our future, we tend to inflate the good stuff and downplay the bad.
We place a greater value on products seen as whole in shape.
Motivating - Uncertainity Effect
We're more motivated to reach a goal with an uncertain reward.
Noble Edge Effect
Products of caring companies are seen as superior.
Thinking about the past makes us want to pay more now.
Words that are easier to say are more trustworthy and valuable.
We're more likely to do the hard stuff when tightly coupled with something tempting.
The Risk of Bundling
Selling experience in a bundle reduces their individual user.
We're more satisfied with choices when we engage in physical acts of closure.
We pay more when we can't actually see the money.
Sunk Cost Effect
We're reluctant to pull out of something we'd put effort into.
Fresh Start Effect
We'll more likely achieve goals set at the start of a new time period.
Bottom Dollar Effect
We rate products negatively when they exhaust out budgets.
Faced with a set of products, we prefer the one in the middle.
We value something more once we feel we own it.
How we frame a product's price & features greatly affects its perceived value.
We're intellectually lazy, avoiding hard questions where possible.
Reading the word 'bye' make us more likely to buy.
Top Ten Effect
We break down ordered lists into smaller ones ending in 0 or 5.
Our status is elevated when we share our VIP treatement.
We tend to justify a purchase by overlooking any faults seen.
What we want now is not what we aspire to in the future.
We place disproportionately-high value on self-made products.
Restricting pleasure increases pleasure.
Experiences are mostly judged by their end or peeks.
Inaction Inertia Effect
Missing an offer means you're less likely to buy in the future.
Too much choice will lead to indecision and lower sales.
Uncompleted tasks stick in you mind more than completed ones.
We tend to rely too heavily on the first piece of information seen.
We'll accept smaller payoffs now over larger payoffs later on.
Round Pricing Preference
We perceive round numbers as more trustworthy and representing higher quality.
Von Restorff Effect
Items that stand out from their peers are more memorable.